This award-winning film goes behind the closed door of Nanaimo General Hospital's isolation nursery to capture Huggies volunteers helping to ease the pain of babies born with drug addiction. Not a single line of the interviews was scripted. 

In only a few weeks, it garnered 2 million video views and over 7000 shares - the highest organic reach of all time for our brand on social.  

 

Awards & Recognition

  • The One Show | Merit - Public Relations: Events and Experiential

  • CMA Awards | Silver - Community Engagement - Consumer Products

  • Applied Arts | Single - Online Video

  • Applied Arts | Single - Branded or Sponsored Content

Credits

Client: Kimberly Clark Canada/Huggies Canada
Director, Marketing and Sales Strategy: Michael Hurt
Senior Brand Manager: Paul Scott
Senior Brand Manager: Nadia Malowany
Senior Associate Brand Manager: Alicia Cameron
Social and Digital Marketing Manager: Ali Ruffo
IMP Director: Mitch Faigan
Agency: Ogilvy Toronto
Chief Creative Officer: Brian Murray
Group Creative Director: Julie Markle
Group Creative Director: Chris Dacyshyn
Copywriter: Samantha Ramsay
Art Director: Amy Fernandes
Director, Account Management: Aviva Groll
Account Supervisor: Kennedy Crawford
Digital Strategist: Robyn Hutman
Producer: Eric Thompson
DP: Vince Arvidson
Colourist: Jason Zukowski, Redlab
VFX: Andy Hunter, Redlab
Editor: David James Findlay, Barbershop Editing
Music & SFX: Vapor RMW